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Naomi Schiff is a Rwandan-Belgian female racing driver and television presenter. She was born in Belgium, to a Belgian father and Rwandan mother, grew up in South Africa, and now lives in Paris.
Naomi started racing at age 11 in Karts and over the years progressed to single seater, prototype and GT racing championships internationally.
She won the 2014 Clio Cup China Series in 2014 with seven wins from ten races, her success earned her a 5 year contract with a German racing team, racing the KTM XBOW GT in the GT4 European series, the 24hr series and the Xbow battle. Naomi won the 2018 KTM XBOW battle Sprint championship and finished and in the endurance championship.
Naomi competed in the gruelling 24 Hours of Nurburgring in 2018, widely considered one of the toughest in the world, alongside Le Mans, and finished an incredible second in class.
Often perceived as a male-dominated sport, Formula One has invested heavily in gender diversity, also generating equal opportunities and inclusion for anyone from an under-represented group or background. That journey began over 20 years ago with initiatives including F1 In Schools and Formula Student seeking to motivate children of school age as well as undergraduates from every background to consider a career in Formula One.
The Formula 1 Academy , launched in 2023, is developing female talent across the sport, whether as future F1 drivers, engineers or management, The sport’s governing body, the FIA, operates the FIA Girls on Track programme, again providing young women and girls from around the world with opportunities across motorsport. Individual Formula 1 team are also running important, game-changing initiatives, including Mercedes F1’s ‘Accelerate ‘25’ programme which aims to ensure that 25% of all new employees are selected from under-represented cultural and socio-economic backgrounds.
Seven times World Champion Lewis Hamilton, the first black driver to compete in Formula 1, has worked with Mercedes to creative mentorship and educational programmes for girls’ schools in the London borough of Tower Hamlets. Hamilton’s Mission 44 organization has set about driving structural change with motorsport to ensure that anyone of colour can develop career opportunities in Formula 1. Meanwhile Race Pride charity has attracted widespread support from Formula 1 and its constituent teams, supporting the LGBTQIA+ community across the industry.
Safety is a first order priority in Formula One and the last 30 years have seen a profound change to the way in which the sport manages risk. Between 1950 and 1994, there were over 40 driver fatalities at races; there has been one since. This has been made possible by creating clear priorities as regards safety. Compliance is non-negotiable. Safety is not an area of competitive advantage. Safety systems, processes and technologies are shared so that F1 doesn’t have islands of excellence in oceans of mediocrity.
However, the risk averse teams never win in F1 – the teams which embrace and manage risk are more likely to try new things, innovate in ways both small and large, and ultimately drive competitive advantage. It’s the difference between participating and competing. The other factor is ‘fear of failure’. Teams that have a blame culture create such a degree of fear that everyone minimises their contribution and hides their mistakes, whereas those which thrive on creating a learning environment of continuous improvement have a degree of openness, honesty and transparency which promotes creativity and innovation, and taking risks, in a controlled way.
Formula One motor racing has placed safety at the centre of its regulatory, technical and operational focus for over 30 years, but it has been the cultural shift among these high performing teams of men and women competing at the forefront of the world championship which has had the greatest impact on the sport’s safety revolution.
Given the importance of human factors and behaviours in managing risk, ensuring safety and guaranteeing positive outcomes, F1 has also broadened the scope of its safety programmes to include the health, wellbeing and psychological safety of team members, giving everyone a voice. F1 teams recognise that mental health, physical fitness and overall wellness are key to ensuring the best outcomes are achieved and sustained.
Competitive Formula One teams comprise 1800 staff, less than 10% of whom attend the race events, so teamwork requires complete alignment, shared purpose and close collaboration across the business.  The world championship includes 24 Grands Prix and these represent a series of non-negotiable deadlines which the entire organisation has to meet in terms of car development, hardware and software upgrades.  The ultimate, public example of high-performance teamwork comes in the form of the mandatory pit stops which have to be performed during a race – the record now stands at 1.8 seconds during which 22 staff carry out 36 tasks under extreme pressure. Alignment behind the team’s strategies and ambitious goals is vital, so too having the agility to flex the strategy in the face of constant changes in technology and the performance of competitors.
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