James Poulter

As the field of artificial intelligence continues to grow and evolve, we are seeing major players like Google, Amazon, and Meta entering the space and competing with OpenAI for dominance in the area of large language models (LLMs). This competition is driving innovation which is great news for businesses looking to leverage the power of AI. But what is coming? When can you expect this to really impact the way you work? Why is it important to learn more and embrace these technologies, and how can you benefit from the new wave of AI? In this speech, James Poulter looks at how the future is arriving fast and how you can use it, and how it can impact any industry from heath, tech, retail, and education.

This engaging keynote talk explores how marketers can harness the power of conversational AI and generative models to enhance their marketing strategies and connect with customers on a deeper level. James will guide the audience through the essential human skills needed to effectively leverage AI, demonstrating how AI can help create personalized experiences, improve customer support, and optimize marketing efforts. He will also discuss the necessary organizational changes to successfully integrate AI within marketing teams, while fostering a culture of innovation, collaboration, and ethical responsibility. Join James to discover how embracing AI-driven marketing can lead to increased sales performance, better ROI, and stronger brand loyalty.

The Digital Revolution has already changed the way we work and communicate with our clients, but the future of the workplace has faced further challenges with the impact of COVID-19. In this presentation James Poulter looks at how you can continue to build a culture of innovation and what will need to change in order for companies to evolve to the new ways of working. Using some real-life examples from his time at Lego, Edelman and Ogilvy, James looks at what new controls (CTL) will need to be in place to allow a return to work. What will need to be altered (ALT) to allow your team to innovate, work together and still maybe work from home with a new work/life balance – and what will need to deleted (DEL) from previous ways of working. There is no choice now to innovate – innovate is essential to survive.

What happens when Alexa wants to divest her shares at Amazon? Or Siri wants to get baptized? We are living in a world where the AIs we live with every day take steps towards general intelligence. At the same time we want ever more functionality out of our devices, yet must give up more privacy to get there. In this session JP examines the potential pitfalls and prospects of a more technologically enabled world – through the lens of it’s impact on our morals and values.

In this presentation James takes you into the not too distant future to look at the real impact of new and advancing existing technologies and how they will impact individuals lives in a 24 hour period and what long term benefits they will bring.

The Executive ChatGPT Mastery course is a comprehensive 90-minute session designed to equip executives and professionals with the skills and knowledge to integrate ChatGPT into their daily workflows. This course will demonstrate how to leverage ChatGPT to enhance meetings, summarize and organize information, and function as a personal assistant. The session will emphasize ethical and mindful usage of ChatGPT, ensuring participants can confidently set up and utilize this tool in their work environments.