Pete Cohen

Best-selling author, motivational speaker, business consult, life strategist


Pete Cohen’s talk was super inspiring. He has a way of flipping difficult challenges into exciting opportunities with simple changes to the way we think about them
Digital Marketing Manager, Topshop
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Peter Cohen coaches business leaders, executives, corporate teams and sporting stars to achieve their best.

Pete excels at keynote presentations and inspires his audiences to think outside the box, believe in themselves and get motivated to take positive actions. Working with companies such as IBM, Boots, Pfizer, Robert Half International, BAA, Royal Bank of Scotland, Boehringer Inelhelm and Thomas Cook. Pete’s interactive style is fun, thought provoking and leaves a lasting impression.

Pete has professionally impacted on the lives of thousands of people worldwide, including business executives, professional athletes and the everyday person. Pete focuses on the importance of having a strong belief in yourself. He teaches that you need to be positive and have to develop self-confidence to achieve your potential and be successful.

The author to 17 published books, several of which have been best-sellers across the world, including Shut the Duck Up, Habit Busting, Life DIY, Sort Your Life Out, he has also presented his own show on TV called The Coach and was the resident Life Coach on Gmtv for 12 years. His background is in psychology and sports science.

He specialises in taking self help and personal development to the masses in a way that is easy for people to understand and apply. Working in sports performance coaching, Pete has helped world class sporting stars and teams reach their peak performance, including Sally Gunnell, Ronnie O’Sullivan, Ellen Macarthur, Roger Black, Kent Cricket Team, and the Arsenal Football team.