Lara Morgan

Entrepreneur, Founder of Pacific Direct


Lara Morgan is that rarest of individuals – a highly successful entrepreneur who has distilled the lessons learned along her journey and is able to share them with others embarking on their own. If you don’t have the time, money or inclination for a ‘real-life’ MBA, then listen to Lara Morgan
Managing Director at Franchising Works
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Lara Morgan is widely known for building her own leading global licensing business, Pacific Direct. Over 17 years, she made luxury toiletry products for YSL, Bulgari, Penhaligons, Aveda, The White Company, Elemis and many others. In 2008, she sold her majority shareholding for £20million.

Lara now invests her time in fast growth companies and driving great British innovations such as Company Shortcuts, dryrobe, KitBrix and GATE8-luggage. She is also works with UKTI as an Export Ambassador. Having previously exported to 110 countries with Pacific Direct Lara knows the world of exports inside out! She’s also an expert in leadership and developing talent having learnt through her own experiences of employing 500 employees in an open, fast growth sales culture.

Lara  is a high impact, memorable and well respected speaker with a practical open and approachable style. She is a proven multi-cultural business leader who only speaks from experience and with a palpable conviction and honesty about the mistakes she has made. A powerful communicator, Lara Morgan leaves an indelible impression but always gives massive take-away knowledge, ready to apply and add significant value in any engagement.

Lara has been a finalist in Ernst & Young Entrepreneur three times and was a finalist in the Veuve Clicquot Businesswoman of the Year Awards.  She is the author of the Amazon bestselling business book, ‘More Balls Than Most’ and was a co-founder of Start Up Britain. A proud mother of three, Lara Morgan is also a regular commentator on current affairs and business issues with Sky News and BBC News, and has also appeared on the BBC2’s ‘The Apprentice: You’re Fired’ show. Taking it all in her stride, Lara Morgan also manages to stay fit competing in triathlons, including the World Triathlon Championships!

Lara Morgan’s speaking topics include:

  • Relentless sales and marketing
  • Creating a culture of winning
  • The competitive game of international business
  • Leadership
  • Innovation and product development
  • Maximizing value by planning your exit – you don’t have to sell it!
  • Inspiration to sustain entrepreneurship
  • Growing your business
  • The importance of ventures and partnerships
  • The Pacific story of success