Jim Lawless

Taming Tigers: Accomplishing “Mission Impossible”


Jim lawless’s session was very thought provoking, empowering and entertaining. It was refreshing to hear from a motivational speaker that had actually practiced what they preached. I highly recommend him
Deputy Group Finance Director - ITV PLC
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Jim Lawless is one of Europe’s leading motivational speakers and is the only authority on Change and Personal Development to have put his life on the line to prove his theories.

Jim Lawless is the author of the best-selling book ‘Taming Tigers’, the antidote to self-help and a highly practical approach to overcoming fear and doing things you never thought you could do. It’s also a searingly honest and inspiring account of the year he became a jockey.Jim has advised companies globally on creating organisational Cultural Change and elite teams. With his team, has implemented successful change programmes in companies including Apple, Barclaycard, Atos, Axa, BT, Aramark, Skrill Group and Badminton England

Whilst speaking at a conference in 2003, an audience member bet Jim £1 that he could not prove the power of his ‘Ten Rules for Taming Tigers’ by becoming a jockey and riding in his first televised race within 12 months. It was a good challenge, as Jim was 3 stone too heavy to be a jockey and couldn’t ride a horse.

At 36 years old, how do you go from an 11½ stone non-riding smoker in a suit, to a 9½ stone jockey sharing a weighing room with Frankie Dettori and making an impact on one of the world’s most dangerous sports?

Working with the ‘Ten Rules’ as his guide, Jim Lawless took delivery of his £1 winnings on 22nd November 2004 on returning to unsaddle from the 12.00 at Southwell.

In August 2010, to test new Taming Tigers theories around mental toughness, Jim Lawless became Britain’s Deepest Freediver – the first Briton to dive below the 100m barrier on a single breath of air.

His keynote speeches inspire action, provide insight into change and deliver solid practical routes to achieving peak performance. His presentations are infused with personal experience, anecdotes and pictures from the colourful, fast and dangerous world of horse racing coupled with his ’10 Rules for Taming Tigers’.

Peak Performance, Leadership, Communication & Change are some of the most important topics Jim focuses on. Delivered with Energy and Humour, Jim’s presentations inspire any audience because he talks common sense and explores how simple changes in mindsets and behaviours can influence our chances of success.

Jim Lawless provides his audiences a new set of possibilities and responsibilities. He helps change their ideas about what they can achieve and leaves them excited about making a difference.

He has great credibility with audiences having not only achieved his sporting goal, but also having worked at board level in business and sales and as a current advisor to many major UK and international companies.

Jim delivers keynote presentations to improve:

  • Inspiration and Motivation
  • Change Management
  • Inspirational Leadership in Tough Times
  • Personal Leadership and Accountability
  • Teamwork and Change

The Ten Rules for Taming Tigers presentation is perfect for teams needing a boost of self belief, a surge of energy, a new burst of creative ideas or to assist any leader to generate energy and enthusiasm in the team for the tasks in hand.

Jim delivers the ten practical and powerful rules complete with highly usable tips, all proven in many businesses and in Jim’s own journey from non-rider to licensed jockey in twelve months.

Other Jim Lawless speech titles include:

Taming the Communication Tiger
Taming the Change Tiger
Taming the Leadership Tiger.
Taming the Sales Tiger.

Half Day and Full Day Taming Tiger Workshops are also available.