Deirdre Bounds

Serial Ethical Entrepreneur & Bestselling Author


A naturally inspiring speaker, Deirdre Bounds “tells it like it is” in language which strikes a real chord with her audience. Her enthusiasm for business and for life in general is highly infectious!
Yorkshire Forward
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Deirdre Bounds has been voted as one of the North’s top 100 entrepreneurs, she is recognised as being in the top 50 influencers in the region, is the Woman of Achievement in Yorkshire 2010, sits on the board of three public sector organisations, is a regular commentator on BBC Radio 2 and 5Live and was one of eight entrepreneurs chosen to travel to Africa with Channel 4 to bring an alternative view to development.

Deirdre was responsible for making travel industry history by changing people’s perceptions of the ‘ethical travel’ movement. Her outlandish ideas in the company she created helped change the lives of 1000’s of people and protect the earth’s environment. In her talks she draws upon her broad range of experiences as a backpacker, stand-up comedienne, lost soul, hugely successful entrepreneur , a stint on ‘Wife Swap’ and bestselling personal development author.

In both business and life Deirdre Bounds believes that success is available to anybody, that ethics and profit are made for each other, and that if anything is worth doing, it’s worth doing differently.

Due to her international business experience she has much to comment about the global economy and why and how companies and individuals need to adjust to it.

As an entrepreneur, Deirdre founded and sold the world’s largest gap year travel company to a FTSE 100 company for an eight-figure sum. She has since set up an ethical children’s party company – the first of its type in the UK. She therefore has a connection both with business audiences and those aspiring to become the next enterprising leaders. This is revealed in the huge amount of practical advice consisting of both the successes and failures she encountered along the way. Her audiences are left in no doubt that she knows what she is talking about and take away much from her authentic wisdom

As a business person, her interests range from:

  • The enterprising mindset,
  • SME business growth,
  • Curing bland brands,
  • Savvy marketing,
  • Zeitgeist spotting,
  • The emotion economy,
  • Generation Y customers,
  • Fearless innovation,
  • Women in business
  • Enterprising teens.