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Jim Lawless -Taming Tigers: Accomplishing "Mission Impossible"

"Understanding what makes change tough, the stories we tell to avoid that reality and what we can do to achieve new results is now critical to the survival of a business or a  career."

Accomplishing "Mission Impossible" depends upon our ability to adapt to and create disruptive changes, to seize opportunities at pace, to play to win rather than play "not to lose", to engage and empower others and inspire action.

Our greatest asset in creating and adapting to change is also our greatest liability: The Human Mind. A tool formed over many millennia to favour the familiar over pioneering behaviours, creative tension and new uncertain outcomes.

When the leaders and people across an organisation begin to understand, own and enjoy the mindset that creates purposeful change, "Mission Impossible" becomes a live possibility. That's the reason Jim Lawless created the "Taming Tigers" framework.

Regularly re-booked by many of the world's leading companies (and their disruptive challengers), Jim Lawless  has devoted the majority of his working life to finding out what makes lasting transformation possible for individuals, teams and organisations – and to making change happen.

To date Jim Lawless has shared his tools for transformational change with over half a million inspired people at events on five continents and many more through his bestselling book  "Taming Tigers" (Random House 2012).

Jim Lawless's presentations are renowned for giving the audience:

1 The Desire to Act to make the change happen, personally

2 The Courage and Confidence to take personal risks in changing objectives, behaviours and communication and

3 Practical Tools: what to do and how to recognise and overcome the personal barriers – the Tiger

Jim Lawless's commitment to testing the Taming Tigers framework has seen him accomplish twoof his own "Missions Impossible". He became the UK's deepest freediver (the first Briton to pass 100m on one breath) and transformed from non-riding unfit consultant to Jockey  in 12 months to answer a client challenge (and £1 bet!).

Jim Lawless's understanding of change in the individual, team and organisation is hard won. Jim Lawless has advised on change and coached high performing teams at board level for 15 years with a client list including global giants such as Apple, BT, AXA, ATOS and Barclaycard and private equity mega-success stories such as Skrill Group.


Jim Lawless -Taming Tigers: Accomplishing "Mission Impossible"

Jim Lawless Taming Tigers: Accomplishing "Mission Impossible"


Jim Lawless is one of Europe's leading motivational speakers and is the only authority on Change and Personal Development to have put his life on the line to prove his theories.

Jim Lawless is the author of the best-selling book 'Taming Tigers', the antidote to self-help and a highly practical approach to overcoming fear and doing things you never thought you could do. It's also a searingly honest and inspiring account of the year he became a jockey.

Jim has advised companies globally on creating organisational Cultural Change and elite teams. With his team, has implemented successful change programmes in companies including Apple, Barclaycard, Atos, Axa, BT, Aramark, Skrill Group and Badminton England


Whilst speaking at a conference in 2003, an audience member bet Jim £1 that he could not prove the power of his 'Ten Rules for Taming Tigers' by becoming a jockey and riding in his first televised race within 12 months. It was a good challenge, as Jim was 3 stone too heavy to be a jockey and couldn't ride a horse.

At 36 years old, how do you go from an 11½ stone non-riding smoker in a suit, to a 9½ stone jockey sharing a weighing room with Frankie Dettori and making an impact on one of the world’s most dangerous sports?

Working with the 'Ten Rules' as his guide, Jim Lawless took delivery of his £1 winnings on 22nd November 2004 on returning to unsaddle from the 12.00 at Southwell.

In August 2010, to test new Taming Tigers theories around mental toughness, Jim Lawless became Britain’s Deepest Freediver - the first Briton to dive below the 100m barrier on a single breath of air.


Jim Lawless Motivational Speaker:

Jim Lawless is one of the country's leading motivational speakers. He delivers presentations to teams and individuals from some of the world's leading companies.

Jim Lawless Taming Tigers Motivational Speaker His keynote speeches inspire action, provide insight into change and deliver solid practical routes to achieving peak performance. His presentations are infused with personal experience, anecdotes and pictures from the colourful, fast and dangerous world of horse racing coupled with his '10 Rules for Taming Tigers'.

Peak Performance, Leadership, Communication & Change are some of the most important topics Jim focuses on. Delivered with Energy and Humour, Jim's presentations inspire any audience because he talks common sense and explores how simple changes in mindsets and behaviours can influence our chances of success.

Jim Lawless provides his audiences a new set of possibilities and responsibilities. He helps change their ideas about what they can achieve and leaves them excited about making a difference.

He has great credibility with audiences having not only achieved his sporting goal, but also having worked at board level in business and sales and as a current advisor to many major UK and international companies.

Jim delivers keynote presentations to improve:

Inspiration and Motivation
Change Management
Inspirational Leadership in Tough Times
Personal Leadership and Accountability
Teamwork and Change


The Ten Rules for Taming Tigers presentation is perfect for teams needing a boost of self belief, a surge of energy, a new burst of creative ideas or to assist any leader to generate energy and enthusiasm in the team for the tasks in hand.

Jim delivers the ten practical and powerful rules complete with highly usable tips, all proven in many businesses and in Jim’s own journey from non-rider to licensed jockey in twelve months.

Other Jim Lawless speech titles include:

Taming the Communication Tiger
Taming the Change Tiger
Taming the Leadership Tiger.
Taming the Sales Tiger.

Half Day and Full Day Taming Tiger Workshops are also available.

Jim Lawless  - Do Things You Never Thought You Could Do with Taming Tigers

"Our company was looking for an engaging speaker to deliver a powerful presentation to staff. Having read Jim Lawless's bio it was evident he is not only  an accomplished speaker but also a man  of action.

 I found Jim Lawless  to be empowering and thought provoking. He delivered his presentation with passion, humour and prompted us as s company to seriously consider how we can take a chance, take a risk and achieve things we think are impossible or out of reach, both at work and in our personal lives.

The  atmosphere in our office following Jim's presentation was full of energy and optimism Long may this continue.

A thousand so called "self help" books and slogans packed into one man for one hour! 

Thank you Jim Lawless"

Paul McFadyen Managing Director Regis Group Plc  

'Act Boldly' is now part of the team's vocabulary to demonstrate our commitment to excellence. The audiences in Palm Springs, CA and in Miami, FL were captivated by Taming Tigers and Jim Lawless received a standing ovation at both US events. Only a few speakers or messages ever break thru and have a lasting impact - this is definitely at the top of the list. Highly engaging, memorable and one we would recommend over and over. Thank you Jim.

Quita Highsmith, Sr. Director, Genentech

Jim lawless's session was very thought provoking, empowering and entertaining. It was refreshing to hear from a motivational speaker that had actually practiced what they preached. I highly recommend him

Mike Green, Deputy Group Finance Director - ITV PLC

Jim Lawless It was great to also meet you in Barcelona.We had an absolutely fantastic meeting and the feedback on your session was outstanding. Thanks for putting a exclamation point on our meeting. Well done! 

James Meadows Marketing Director at Abbott Point of Care.

After hearing Jim Lawless's speech and learning more about Taming Tigers" on his website, I was truly inspired and started immediately to incorporate the principles learned on how to approach my work, family, and social activities. After 12 months, I have to say that it has changed my life. I have done things I wouldn't have otherwise and most importantly accomplished things that I thought were well beyond my abilities. Everyone should hear Jim story and "Taming Tigers" principles. He delivers them in such a fun way!"

Jack Bush,Director, Global Pharmaceutical Marketing Intelligence, ALCON Laboratories INC

We at Apple pride ourselves in thinking differently, that is why we work in partnership with Jim Lawless. Our big conference pitches and our key sales presentations have both been inspired by the Lawless touch.

 Human Resources Director, Apple Europe

Energetic and engaging! Jim Lawless gave the opening talk at our Marketing away day to a team of over 300 Argos colleagues from our multichannel, marketing and publishing teams, we were gripped by his story and his passion. Feedback following the event has described it as 'our best ever' and Jim played a huge part in its success - thank you. 

 Dominic Pemberton - Head of Publications & New Media, Home Retail Group

Jim Lawless was one of the most inspirational and motivating speakers I have had the pleasure of listening to. I thoroughly enjoyed his mix of humour, insight and enthusiasm 

Tracey Brooke, MIDAS

I just wanted to say a BIG thank you Jim Lawless for your inspirational words at our HR conference – you created a real buzz and thought provoking session for everyone. I emailed the team today asking them to send me any bold ideas that can help with taming tigers and will let you know!!

 Steve Izquierdo Head of HR, UK and Ireland. - Pepsico

"Working with Jim  Lawless J proved to be challenging and a turning point for our Exec team. It allowed us to step back and examine how we were operating as a team and create a team agreement around how we would step up together. " 

Ursula Morgenstern, CEO, Atos UK and Ireland.


Jim lawless your understanding of the human psyche, combined with a 'real life' (and almost near death!) experience, along with an energetic and humorous delivery had our people engrossed, even after a long day strategising, AND you captured OUR business environment AS WELL! The 'tiger' is the talk of the town today, long may it continue!

 Ken Munro, Babcock International Group PLC 

"Jim I wanted to just send you a quick note to say thanks again for your contribution to our Safety Conference. From my own perspective, I really enjoyed listening to you and I felt it did exactly what I wanted it to do – energised the audience and had them leaving with a buzz of inspiration and a challenge to think about the tiger they each need to tame. We’ve had a few people getting in touch to ask about access to the audio file for download as well, so that’s encouraging too – people have obviously been talking about it! 

As I said to you before, I see the parallels between what you talk about and what I deal with on a daily basis in terms of trying to change people’s attitudes, behaviours, values and habits. I love the Taming Tigers ethos and I’m sure the ten rules are going to help me not only in a work capacity in moving the cultural change forward, but in a personal aspect as well."

Anne MacDonald, Safety Culture Improvement Manager - HMNB Clyde


"Jim Lawless  is larger than life and a character whom people can easily relate to. He spoke about the emotions and experiences involved with meeting a huge challenge head-on and the message he has to tell, works on so many levels - not only to people may take their life into their own hands on the back of a race horse but also the average man faced with that "impossible" project at work or parents with their first child. 

External speakers are generally received well at these events but I was genuinely surprised at how many people approached me after the event to express how uplifting they had found Jim's presentation. He made them feel as though they could take on the impossible challenges and to have the faith in themselves to be successful despite the inevitable obstacles."

Toby Young, UK Retail Bank - Technology Office Barclays PLC.

“Jim Lawless’s outstanding keynote address was exceptionally well received by those in attendance and it truly set the stage for a terrific conference. Thank you very much !”

"Petra HOLLAND Communications and Marketing Assistant / EMA”

The most inspiring speech I watched for a long time. Jim Lawless helped to make our conference a memorable and unforgettable event. His enthusiasm and dedication facinated the audience from the very first moment on.

Marcel Nickler, Partner & Member of the Management Committee, BearingPoint


Jim Lawless was one of the Key Note Speakers at our recent Induction day for Sport England Lottery funded riders on the British Equestrian Federation’s Excel Talent Programme. His naturally engaging and enthusiastic manner immediately captivated this young audience who have been identified as showing potential to represent Great Britain in the future. He gave valuable advice using his ‘Taming Tiger Rules’ to help inspire them to develop their talent and enable them to challenge themselves to go on to future  competition success on the World stage. We very much hope that as a sport we are able to draw upon Jim’s motivational skill and wisdom again in the future. 

David Hamer, British Equestrian Federation.

"Hi Jim, I just wanted to drop a note to say THANK YOU, you were so INSPIRATIONAL yesterday, everyone I spoke to loved it. I’m sending a survey round so will share the feedback with you. 

I was on such a high yesterday as I thought that you made a great impact to our business, everything you talked about resonated with our current business context. 

You made quite an impression with some people so it would be great if you keep me posted with any requests you get"

Sonia Scott - Learning & Development Specialist, Cadbury’s

Jim Lawless thanks a million for your presentation last Friday. From a corporate perspective, content was extremely appropriate; you provided attendees with much 'food for thought' and practical guidelines for growth in all areas of life. Also, and importantly, your delivery was very enjoyable. Lots of attendees approached me afterwards to say how much they enjoyed it. On a personal note, you've been a pleasure to work with. I wish you continued success.

Joan Gallagher, Canada Life Ireland

We invited Jim Lawless to our annual National Advice Conference as we were looking for a different approach to generating positive actions that each and every one of us could take to drive forward to greater business success. Jim took the time to understand our business prior to the event and the resulting feedback was extremely positive and enlightening in a very thought provoking way which, critically, was also relevant to our business. I would recommend any firm to utilise Jim's skills on stage to entertain and to re-enforce any key business messages that you want to portray to the audience.

"Andy Papadopoulos  MBA, IMC, Dip PFS, BSC (Hons) Director of Advisory Services “

"We were looking for something to motivate and energise our salesforce in this challenging environment, and we had high expectations of Taming Tigers. 

The results were fantastic, feedback from a Questionnaire to 140 salespeople, Taming Tigers scored 75% of the audience rating the session as outstanding and 24% rating it as Excellent. 

These are the best scores we have ever seen either for an external or an internal speaker. The benefits are already visible just weeks after the conference.”

Nick Frazer, General Manager Business Marketing, Business Information, Experian

Being able to bring an entire national dealer network together is quite a challenge, but Jim Lawless delivered. He brought his story of taming his own tigers to our network and got them fired up with the belief, confidence and tools to exceed their targets. Great story and great tips from a great speaker".

Jon Williams, Head of Training, Fiat UK.

"Jim Lawless has been very inspirational for foodpanda’s organization and helped us to align on a common understanding on management style and execution focus. We implemented Jim’s principles across all of our more than 30 markets from Mexico to Vietnam.“

Ralf Wenzel  Co-Founder / CEO (Global)

“As a global derivatives trading company with an acquisitive track record, GAIN Capital rarely slows down enough to focus on making ourselves a better organization.  Having just acquired a competitor, GAIN was in the midst of integrating people and cultures and a key focus for an executive offsite meeting was to make progress toward being ‘one company’.  Faced with a tough audience, with short attention spans, Jim Lawless had the group mesmerized during a presentation on Taming Tigers.    Jim’s dynamic presentation was a catalyst for a group of GAIN’s leaders to start to own, and lead, the company’s culture after our merger.  Going in, I thought it would be a tall order to command attention from our executive team but Jim had a difficult group eating out of his hands!”

 Jeff Scott, Chief Operating Officer Gain Capital

At a the beginning of a period of great change for our business Jim Lawless  came along and really inspired all of the team not just with his message of empowerment to drive change, but also though his humour and captivating delivery.

I cannot overestimate the positive impact he had at time when we needed it the most, and on a personal note I still have the Taming Tigers rules in my wallet which I read when I need some inspiration!

Andy Blackett  Senior Buying Manager Tesco Stores

"I have worked with Jim Lawless on stage at three high-profile Barclaycard leaders' conferences. Not only is he engaging, challenging, inspiring and very funny but he delivers a practical, compelling model for achieving results which he has risked his life on the racecourse to prove."

Gary Hoffman, Group Vice Chairman, Barclays Bank plc.

"This was a very important event for my department. Your challenging and inspiring presentation and professional (but hilarious) hosting made the day for us. One of the delegates went straight back and ran a 'Taming Tigers' training session for his own team! No racehorses where involved, thank heavens for Jim Lawless. "
Ian Dyson, Finance Director, Marks and Spencer plc

"After hearing Jim's speech, I was truly inspired and started immediately to incorporate the principles learned on how to approach my work, family, and social activities. After 12 months, I have to say that it has changed my life. I have done things I wouldn't have otherwise and most importantly accomplished things that I thought were well beyond my abilities. Everyone should hear Jim’s story and "Taming Tigers" principles. He delivers them in such a fun way! "
Jack Bush, Director, Global Pharmaceutical Marketing Intelligence, ALCON Laboratories INC.

"Jim Lawless related Taming the Tiger to our current situation – an organisation going through massive change – with wit, enthusiasm and challenge. "
Isabel Nisbet, Acting Chief Executive, Ofqual

"His key themes of leadership, change and teamwork were delivered in a powerful yet fun way, but most importantly he gave us the tools to go back to our businesses and make a difference immediately. Everything great looks impossible at first - you just have to tame some tigers"
Frank van de Ven, Vice President EMEA, Life Fitness (SSC) BV

"We were looking for something to motivate and energise our sales force in this challenging environment, and we had high expectations of Taming Tigers. The results were fantastic, feedback from a Questionnaire to 140 salespeople, Taming Tigers scored 75% of the audience rating the session as outstanding and 24% rating it as Excellent.
These are the best scores we have ever seen either for an external or an internal speaker. The benefits are already visible just weeks after the conference. "
Nick Frazer, General Manager Business Marketing, Business Information, Experian

"Jim is great at showing two things. One, ordinary people can do extraordinary things. Two, the key to delivering this is to ‘act now’ on the difficult but necessary tasks. He does this in an entertaining and engaging manner".
Rob Fleming, Market Strategy and Planning Manager, Procter and Gamble.

"His sessions were fantastic: funny, energetic, inspiring and real. "
Lisa Munford Talent Management - Senior Specialist , UK HR Talent Team, E.ON – UK.

"If you want motivation combined with great entertainment value you are on a winner with Jim Lawless. He is an odds on favourite to not only leave you inspired but also chuckling with laughter. "
Geoff Loader, Director of Communications, Southern Water 

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