Dave Alred is regarded as the world’s leading kicking coach. He was recently inaugurated into the UK Coaching Hall of Fame for his contribution to the success of the England Rugby World Cup winning squad, awarded the Mussabini Medal for outstanding success on the world stage and was honoured with an MBE in the 2004 New Years Honours List. Dave Alred has been employed by England since 1998. During this time his brief not only included work with Jonny Wilkinson and the squads leading kickers but also the players’ mental preparation. Dave is an entertaining and inspirational speaker with a unique understanding of performing under pressure. He believes that individuals rarely fill their potential and that the great achievements are just ordinary people doing extraordinary things.

Dave Alred is regarded as the world’s best kicking coach and leads the field in approaches to skills acquisition and mental preparation. He has been an England assistant coach for over 106 tests (1995-06), and a British Lions assistant for three tours, was inaugurated into the UK Coaching Hall of Fame, awarded the Mussabini Medal (2003) for outstanding success on the world stage and honoured with an MBE in 2004. He completed his PhD at Loughborough University in 2005
Dave has achieved a ‘full house’ within rugby union; victorious Lions Tour of South Africa ’97, Triple Crown Winners ’98, ’00, ’01, ’02, Grand Slam ’03 and World Cup Winner 2003. His reputation for coaching expertise covers both hemispheres and a range of sports at the highest level. He has worked with both individuals and clubs in English Premiership Soccer eg. Newcastle, Middlesborough, Sunderland, Ipswich and Watford, and Gaelic Football in Ireland with both Dublin and County Omagh. In Australia he has coached the Wallabies in Rugby Union, St George, Newcastle, Parramatta, and Manly in Rugby League and recently the West Coast Eagles Australian Rules team, who won the 2006 Grand Final.
As well as coaching teams, he concentrates a great deal of time on developing individual performance, believing that this is the foundation of a team’s success. Recently the most notable has been his work with Jonny Wilkinson, Charlie Hodgson and Ollie Barkley. His student list includes England’s Rob Andrew, Jonathan Webb, Stuart Barnes, Paul Grayson; British Lions Neil Jenkins, Steven Jones, Ronan O’Gara; and Australians Matthew Burke, David Campese, Mathew John and Berrick Barnes. In soccer they include Joe Cole, David James, Shay Given, Mark Schwartzer and Richard Wright.

"The most fundamental change has been looking at mental preparation, trying to ensure individuals can perform at, or very near their potential, whatever the interference. I am always looking at ways to get an individual to go where he's never been before in terms of his performance. It’s the excitement of continually going into the unknown, and often challenging convention."
Over the last few years Dave has worked with a variety of companies in the area of human performance, developing strategies that businesses can adopt to help individuals to be more effective under the constant pressures of corporate performance expectations.
Clients include; Accenture, AXA Sun Life, ALD Automotive, Amcor Flexibles Europe, Barclays Bank, Egon Zehnder, Roche, General Motors, Mercedes, NHS, Prudential, Robert Half International.
The 8 Principles for Performing under Pressure
A unique interactive presentation that vividly illustrates and introduces the 8 Principles of Coaching for Performing under Pressure.
It tackles the challenges facing all those who are tasked with raising performance levels within pressured environments in both elite sport and business.
It is both entertaining and thought provoking, and offers practical approaches to improving performance, drawing on experience from a diverse range of human elite performance situations.
Areas tackled include
· the impact of language
· skill acquisition as a behaviour
· thinking correctly under pressure
· creation of relevant training environments
· balance of implicit explicit learning
· delaying sensory shutdown

"The entire room perked up after lunch, listening and participating with intrigue. Dave Alred was indeed awesome. I have to say it is very rare that I rave about any guest speaker; however, this was truly sensational. The way he coached a female member of our sales team (who had never kicked a ball) to aim in a precise position was nothing short of amazing - what was the high point of the day? In this instance every man and woman has said: Dave Alred. Praise indeed." - Patti Heaven, AXA Sun Life

"Before your presentation, I wouldn't have believed that in coaching rugby players to 'perform under pressure', you have to tackle the very same issues and challenges that we face as a company in a hugely competitive environment. You were both informative, entertaining and made your points with real impact. I have heard a lot of 'sport to business' presentations in the past but this was by far the most relevant." - Keith Allen, Managing Director, ALD Automotive Ltd.
"Dave was very highly rated in our feedback forms and we all enjoyed and valued his presentation greatly" - Graham Ridgway, Chief Executive, Touchpaper